Branding: Service Branding

Service branding is a lot like product branding in that you’re focusing on one aspect of the business rather than the business as a whole. Unfortunately, service branding is much more difficult than product branding because you don’t have physical items like packaging or the product itself. Instead, you have to brand something consumers can’t see to generate trust. Branding your services requires you to understand the pain points of potential customers and be able to provide them with a service that can solve their problems.