Branding: Product Branding

Product branding is one of the most well-known forms of branding because it’s done for single product lines rather than the entire business. Every time a business puts out a new line of products, they do branding for just those products because they may have a variety of products with different price points, benefits, and end users in mind.

When considering how to brand products, always consider the end user and customer journey. You may also need to perform a competitive analysis to see how competitors are marketing a similar product. Ultimately, if you want to be successful at product branding, you must solve a customer’s problem in a unique way and advertise your solution to them, taking a different approach than your competitors.